Press
15th ANNUAL PINK KISS FOR THE CURE

Diners Across Five States Join in Supporting Living Beyond Breast Cancer with the Pink Kiss Martini
Atlanta (Sept. 30, 2025) – For the 15th consecutive year, in recognition of National Breast Cancer Awareness Month, CentraArchy Restaurants continues its annual “Pink Kiss for the Cure” campaign throughout October.
All CentraArchy Restaurants in five states are offering the limited-edition Pink Kiss martini with 50 percent of the sales going directly to breast cancer research and care.
As in 2022 through 2024, this year’s Pink Kiss campaign contributions will go to the national nonprofit Living Beyond Breast Cancer, an organization on mission for over 30 years to provide trusted information and a community of support to those impacted by the disease, offering on-demand emotional, practical and evidence-based content that is meaningful to those newly diagnosed, in-treatment, post-treatment and living with metastatic disease.
“In the first 14 years, thousands of our guests generously raised over $275,000 for the Pink Kiss for the Cure campaign,” said CentraArchy CEO Vince Van Brunt. “This is an important tradition for all eight of our restaurant brands at 15 Southeast locations—we hope our 15th year is another tremendous success in support of the great work by the team at Living Beyond Breast Cancer.”
To participate, guests simply order the “Pink Kiss” at any CentraArchy Restaurant, including California Dreaming (Augusta, Ga., Charleston, S.C., Columbia, S.C., Greenville, S.C., Spanish Fort, Ala., and Surfside Beach, S.C.), Carolina Roadhouse (Myrtle Beach, S.C.), Chophouse ’47 (Greenville, S.C.), Chophouse New Orleans and Bon Ton Prime Rib in La., Gulfstream Café (Garden City, S.C.), Joey D’s Oak Room (Atlanta) or New York Prime (Atlanta, Boca Raton, Fla. and Myrtle Beach, S.C.).
CentraArchy dining guests are encouraged to share their photo-worthy Pink Kiss images on Facebook or Instagram using the hashtag #PinkKiss. For more information about CentraArchy Restaurants, visit CentraArchy.com.
# # #
Top Steakhouse in the Palm Beaches | Boca

“Still The One” | New York Prime Boca
A huge thank you to The Boca Raton Observer for the amazing “Still the One” feature! We’re proud to keep raising the bar as your favorite #Boca steakhouse and grateful to our team and guests who make it all happen.
Read the full story on page 236 of the 100th Anniversary issue of The Boca Raton Observer >
Town & Country | Thank You
Thank you Town & Country and our guest, Michael Campbell, for including us in your story about “Where to Dine in #MyrtleBeach, According to Locals”.
AJC “From the Menu Of”…
From the Menu Of… New York Prime Crab Cakes
AJC, August 12, 2020
By C.W. Cameron
The crab cake at New York Prime is amazing. Big lumps of crab, no bready filling, they were just right for this crab lover. What’s their secret? — Deborah Shupert, Atlanta
You can enjoy an amazing steak at New York Prime, but we are betting there are many who go just to enjoy the crab cakes. Chef Robert Kinsella says, “The preparation and minimal ingredients are meant to showcase the crab. Start with quality crab meat and the final product will be a winner.”
From The entire CentraArchy team, 4/7/2020
To our guests,
Unfortunately, our April 6th goal of re-opening has passed. The impact of the COVID-19 is difficult to process as we navigate the uncertainty of the situation on a daily basis. Our people are the heart of CentraArchy, and through this period, we are committed to doing right by our teams, guests and communities. CentraArchy remains committed to preventing the spread of the virus and keeping our families safe. Our goal is to re-open our restaurants very soon.
We will continue to monitor the situation daily and make the best decisions we can for our staff and communities. We look forward to the day we can get back to business and do what we do best – serving our guests and providing for our families.
Please take care of yourself and each other!
The entire CentraArchy team
Our Guests and Team comes First
March 12, 2020 | COVID-19 / coronavirus
To Our Guests:
In an effort to limit potential exposure to the Coronavirus we have reinforced sanitary efforts and cleaning procedures in every respect for our restaurant. Additionally, to lessen exposure by minimizing crowds, we are limiting our reservations to insure against overcrowding. We are also discontinuing our Wednesday ladies night promotion (Boca Raton location) until further notice.
We plan to stay open so long as you our guests want to come to our restaurant and as long as our staffing allows us to continue the New York Prime experience. (And, obviously, so long as we are not mandated to close by government edict.). Our guests and team health is paramount in our addressing the current crisis.
Thank you for putting your trust in us, we look forward to serving you soon.
The team at New York Prime.
Dustin Johnson Says Dine Here
Golf Magazine, October 2018
New York Prime for gorgeous steaks…
Page 89 >
Live la vida Boca
There’s Never Been a Better Time to Live la Vida Boca
New York Post, 3/27/17
by Beth Landman
“… worth a visit: New York Prime steakhouse, where diners dance and sing along with the pianist”